A powerful new
Google Video Sitemap Generator for your
WordPress Blog is now available!
Introducing Google Video Sitemaps
...and how online video is
going to be even more important to you in 2008
and beyond !!!
the year online video really hit the big time.
who also have their own video platform called
"Google Video" purchased rival video hosting
website YouTube.com for a reported $1.6 billion
in November 2006, as they just KNEW
was going to be huge.
during 2007 online video "exploded" with each
week brining a new video hosting company and
millions viewing the content, much of it user
forward to late 2007 and Google started to
"shake up" the way they have
provided search results at their iconic search
along with web page, you will also see relevant
images, related search terms and links to
look at this search for Darth Vader:
have named this UNIVERSAL SEARCH and
during 2008 you will see them develop it even
What Does This Mean To Me?
you are just using Google as a search engine to
find stuff, then you are going to have a richer
experience in discovering information you are
looking for, as Google is now providing you with
relevant search results in multiple formats.
if you are a website owner (from now on I call
you a webmaster) then you are on quite a ride as
you try and get your content indexed into
savvy webmaster you KNOW that most visitors to
Google do NOT pay attention to results
beyond the FIRST page. Until "universal search",
that meant your page had to rank in the first
TEN web page links provided in the search
results page, but preferably in the first
"universal search" and suddenly your web pages
are competing against entries for many different
formats. The searcher at Google now has more
webmaster you know it is tough getting your web
pages listed (...let alone highly ranked) but at
least Google have provided an easy way to mass submit
your website pages to them with their "Sitemaps"
are becoming increasingly important for web site
owners looking to get their pages listed in the
major search engines. Google, Yahoo and
Microsoft all provide you, the webmaster, with a Sitemap
for indexing your web pages in their respective
It can be
found in your
Google Webmaster Tools account.
are NOT aware of site maps yet, then you should be!
..open a free Google Webmaster Tools account
are simply an XML file that lists URLs for a
web site, along with additional information about
each URL such as when it was last updated, how
often it usually changes, and how important it
is, relative to other URLs in the site.
this information that allows the major search
engines to more "intelligently" crawl
started this article by talking about video and that
is where, as a webmaster, you should be taking
some serious time to look at how you are going
benefit from using it in 2008.
The Fuss About Website Video?
Note: As a digital
media specialist I have been creating online
video presentations for the last 5 years, and
every now and then there is a MAJOR development in
the field - and Google Video Sitemaps is one of them!
Increasingly webmasters are adding video to
their websites and it has never been easier to
do so with YouTube and Google Video etc. willing
to host them for you.
2008 I believe we will see more webmasters
adding video DIRECTLY to their own websites.
WHY? - Two
Google are continuing to roll out advertising on the videos you
host with them, and that is going to turn off
many webmasters. What online marketer REALLY
wants 3rd party adverts showing up in the videos
that are meant to pre-sell their own products and
information on this topic read this excellent
blog posting by Mark Glaser:
Google’s ‘Big Project’ YouTube Bring in Profits?
note - I am not against using YouTube for
marketing purposes and in fact HIGHLY recommend
you do using a great service like
# 2 -
advent of Google's "Universal Search" the
pressure is on for webmasters to adapt to new
ways in getting top rankings for their relevant
search terms and keywords.
reading Google's help files concerning "Google
Video Sitemaps" two statements struck me:
submit a Video Sitemap to Google, we will make
the included video URLs searchable on Google
BUT then they
go on to say "...in addition, your video may
also appear in other Google search products."
understand what this means for you as a
webmaster? Videos on YOUR
domain can now have a better chance to get
listed in Google's index!
Use Google Video Sitemaps?
online marketers know the value of video, its
just letting search engine traffic know about it
that has been a problem.
can add videos to Google Video and YouTube and
try to get them found when folks go directly to
those sites to search for videos. Then with the
advent of "universal search" highly rated videos
at these two sites can appear in the search
results, which is great.
I really want Santa to bring me for Christmas is
the ability to have videos that are hosted on MY
DOMAIN show up in Google Video and Google's main
would like my domain to get the credit, the
credit I do not get when I simply embed a bit of
video code into a page from Google Video.
just given me the tool to do this :-)
still use services like YouTube hosting my
training/sales/pre-sales videos... I now use the popular Amazon S3 storage
network to host the videos I want FREE FROM
(In fact I am so impressed with
business partner and I created a software
application for using Amazon S3 in our online
Data Bucket Pro
and we recently added support for Camtasia
with Google Video Sitemaps I can now submit
descriptive information – such as a video’s
title, description, duration, etc. – that makes
it easier for users to find my videos. And when
a search result includes my video through
Google, the link will be to my URL for full playback.
My video URLs searchable on Google
Video (and possibly Google Search)
is still in BETA, so Google can't predict or
guarantee when or if your videos will be added
to their index, but they do claim that:
refine our product, we expect both coverage and
indexing speed to improve."
What Videos Can You Include?
can crawl the following video file types:
note: All files must be accessible via HTTP. (NO
streaming protocols are supported at this time,
so NO live content via MMS and other media
Can I Create a Google Video Sitemap?
Google Video Sitemap uses the standard sitemap
protocol, with additional video-specific tags.
simplest form, a Video Sitemap can include a
single tag to let Google know there is a video
playable at a specific landing page URL.
fields allow you to specify other attributes of
the video available on that page. The less
information you provide in the Video Sitemap,
the more Google will have to do to try to
discover and extract that information.
may use text available on your video's page
rather than the text you supply in the video
sitemap, if this differs.
So it is
in YOUR BEST INTEREST to add as much
information as possible to both the page and the
Video Sitemap - Specific Video Tags
The <loc> tag specifies the landing page (aka
play page, referrer page) for the video. When a
user clicks on a video result on http://video.google.com,
they will be sent to this landing page.
Defines that there is video content.
The URL of the actual video content.
URL pointing to a player for the video. The most
common case for this is with Flash video. The
URL of the SWF file that plays your video should
be specified in <video:player_loc> and the URL
of the FLV (actual video file) would be
specified in <video:content_loc>.
required attribute allow_embed specifies whether
Google can embed the video in the search results
on http://video.google.com. Allowed values are
"Yes" or "No".
A URL pointing to the URL for the video
thumbnail image file. If you don't provide a
thumbnail image, Google will automatically
generate a set of representative thumbnail
images from your actual video content. Using
this allows you to suggest the thumbnail you
want displayed in search results.
title of the video. Limited to 100 characters.
The description of the video. Descriptions
longer than 2048 characters will be truncated.
Whether the video is suitable for viewing by
children. Allowed values are "Yes" or "No".
duration of the video in seconds. Value must be
between 0 and 28800 (8 hours). Non-digit
characters are disallowed.
What Does A Google Video Sitemap Look Like?
page I have some videos:
(where they are served from a sub-domain
If I want
to create a Google Video Sitemap and include
them it might look something like this (I have
only included 2 videos in this example, but
you'll get the point):
<video:description>Introduction to Windows XP users
<video:title>Windows XP Accounts - Part 1</video:title>
<video:description>Introduction to Windows XP users
<video:title>Windows XP Accounts - Part 1</video:title>
download this file from here:
download a .gif image of this code here:
note: this is just a "sample" file showing a
2 videos listed in formats .swf and .wmv
When Creating Your Google Video Sitemap:
A Video Sitemap should contain only URLs that
refer to video content. Video content includes
web pages which embed video, URLs to players for
video, or the URLs of raw video content hosted
on your site. If Google cannot discover video
content at the URLs you provide, those records
will be ignored by Googlebot.
Each video is uniquely identified by its content
URL (the location of the actual video file) or,
if a content URL is not present, a player URL (a
URL pointing to a player for the video).
Each Sitemap file that you provide must have no
more than 50,000 video items and must be no
larger than 10MB when compressed. An individual
video file or thumbnail (specified in the <video:content_loc>
and <video:thumbnail_loc> tags, respectively)
can be no larger than 30MB.
If you have more than 50,000 videos, you can
submit multiple Sitemaps and a Sitemap index
The URLs included in the Sitemap must have and
associated robots.txt file set appropriately for
If including a thumbnail I recommend a 80 x 60
I Submit My Video Sitemap To Google?
process is just the same for submitting any site
map file to the Google Index - use your
Webmaster Tools account and navigate to the
relevant website and click the "Sitemaps" link.
You will now see that Google has added Video
Sitemap as an option.
Still not got a
Google Webmaster Tools account yet? Then open one
submitting your Video Sitemap you may have to
wait a couple of hours for it too be confirmed.
When it is you will be able to see if there are
any errors with your XML file.
just have to sit back and wait for the
information to be submitted to the index(s).
Here is a
screenshot of the Video Sitemap example file
above, after being submitted to Google:
a BETA service so expect some problems, that said this is an
exciting development and so far it all seems to
be working OK for me.
Want some FREE software to create YOUR
own Google Video Sitemaps ???
Video Sitemaps Pro - version 1.0
FIRST offline Google Video Sitemap
"Nice work, Marc!" -
Mike Abundo -
Google Video Sitemap Generator
Thanks for reading!
Liron - Microsoft MVP
Other recommended resources
related to online video:
# Ken McCarthy's
System Video blog.
# The SiteBuildIt
"I Love SBI" page... - a GREAT example of
one company harnessing user generated video!