Google Remarketing Opportunities
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Google Remarketing Opportunities In 2010

 

Google Remarketing 

A new opportunity to re-engage with your target audience is now available via the Google Adwords program in 2010...

Called Google Remarketing it allows you to reach users who visit a website/webpage and show targeted ads to them, as they browse the Web, as often as you want during a campaign.

Essentially, this is your second chance to get those website/webpage visitors back to your site to act, so your ads might be different than the first time you are in front of them.

This ability to create a "remarketing list", containing people you'd like to re-engage with using a compelling message, is extremely powerful...

Watch this short video of Business Consultant Brian Kaldenberg explain how Google Remarketing is going to be huge in the online advertising world.

 

 

This is NOT an exhaustive video on the topic, its just meant to wet your appetite a little. Also quickly read Article #1 and Article #2 for more background information on Google Remarketing with some examples (see article #2).

If you are reading this article then you are probably already using the Google Display Network (formally known as the Google Content Network) to display ads in front of your potential customers online.

If this is the case then I have an offer for you today...

 

So What Opportunity Am I Offering You Today?

The offer is a SIMPLE one.

Create your Google Remarketing Lists using MY website traffic!  By placing YOUR "tags" on my website you can quickly build a targeted list(s) to start experimenting with this new feature from Google.

 

What Are The Benefits For YOU?

So why "rent" space on my website to place your Google Remarketing List tags?

1. Build a targeted list fast with my traffic.

2. Use YOUR tags not mine so you are in complete control of your list.

3. Remarketing using Text or Banners to these visitors who have already searched for the topic.

4. Create MULTIPLE opportunities to re-engage with your "list" and so improve your ROI.

5. Small outlay to test this exciting new opportunity from the online giant Google.

6. Just out of 12 month Beta, so you have first mover advantage over your competitors!

7. The advertising equivalent of Email auto responders for follow-up marketing...

8. Combine my traffic with your own "lists" for more granular targeting.

9. Use my traffic to learn how to quickly leverage this new tool for additional online marketing tactics in your company.

 

If your company is currently marketing solutions/products/services to Windows  users AND you target keywords associated with:

 

Offer #1 - "Windows Errors and PC Repair Issues"

Marketing a Windows based solution for PC errors like Registry fixer, Driver updater etc? Then this offer could be for you.

Place YOUR Google Remarketing tag on selected pages and start building a unique "list" for you to remarket your ads across the Internet, for as many times as you like! This campaign will run over 30 days. The pages chosen will be targeted to your audience on www.updatexp.com

Get creative with your lists and you can really see the ROI quickly!

 

Offer #2 - "DVD Decoders and Codecs"

Marketing a Windows based solution for DVD players or Codec packs? Then this offer could be for you.

Place YOUR Google Remarketing tag on selected pages and start building a unique "list" for you to remarket your ads across the Internet, for as many times as you like! This campaign will run over 30 days. The pages chosen will be targeted to your audience on www.updatexp.com

Get creative with your lists and you can really see the ROI quickly!

 

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I suggest you speak today with whoever runs your Google Adwords campaigns and get them to contact me whilst these offers are available. 

You can contact me via email for questions and any further information:

marcliron @ marcliron.com

 

If you would prefer just the Banner CPM offer then visit my main advertising page.

 

Kind Regards

Marc Liron

 

 

 

 

 

 

 

Marc Liron MVP

www.marcliron.com
www.twitter.com/marcliron
www.google.com/profiles/marc.liron

Posted: 17th June 2010 - Revised 21st June 2010
 
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